P
ortfolio
Creative and brand strategy
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Thamyres
Costa
Creative
I plan, create, and connect brands to real people • I plan, create, and connect brands to real people • I plan, create, and connect brands to real people
A creative and brand strategist driven by curiosity and a slight obsession with understanding why things are the way they are. I love exploring everything from history and science to pop culture, and turning what I learn into ideas and narratives that connect brands and people.
I’ve worked with branding, social media, and campaigns across the education, nonprofit, startup, and agency sectors, combining research, design, and strategy to build brands and content that are clear, cohesive, and intentional. Whether developing brand identities, creating visuals, or structuring campaign concepts, I care deeply about strategy, composition, and the small details that make ideas stand out.
Think of me as someone who finds the “why” behind an idea and transforms it into a concept, narrative, and creative direction.
Hi, I am
T
hamyres
Education
Experience
University of Wisconsin-Madison
Bachelor of Arts-Journalism: Strategic Communication
2022-2026
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Double major in International Studies-Culture in the Age of Globalization
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Certificates: Digital Studies and Digital Media Analysis
The Evoke Agency
Corporate Strategy and Marketing Intern
Ago 25-May 26
Badger Precollege
Social Media Intern
Jun 25-Ago 25
UW Office of Inclusion Education
Social Justice Education Intern
Sep 24-Apr 25
Xross Connect
Business and Marketing Intern
May 24-Jul 24
Software
What I can do for your brand
Análise de dados e performance
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Interpretação de métricas para medir e otimizar campanhas e presença digital.
Gestão de Social Media
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Execução da estratégia via conteúdo e presença nas redes sociais.
Conceito criativo
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Grande ideia que orienta narrativas e peças, tanto digitais quanto offline.
Estratégia de Marca
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Posicionamento, diferenciação e voz da marca aplicáveis a qualquer canal.
Planejamento publicitário
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Definição de objetivos, público e diretrizes de comunicação antes de criar qualquer peça.
Advertising planning
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Defining goals, target audiences, and communication guidelines before developing any creative assets.
Brand strategy
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Positioning, differentiation, and brand voice that can be applied across any channel.
Creative concept
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The big idea that guides narratives and creative assets, both digital and offline.
Social media management
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Executing strategy through content and presence on social media.
Data and performance analysis
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Interpreting metrics to measure and optimize campaigns and digital presence.
Projects
Content
Strategy
Badger Precollege
The Badger Precollege Program is a summer program from the University of Wisconsin–Madison aimed at elementary and high school students. The brand already had a digital presence, but with a low posting frequency and limited use of short-form videos, which restricted reach and engagement. Based on market analysis and what competitors were doing successfully, I identified that students and parents connected more with real student experiences than with institutional messaging. From there, I restructured the content calendar, expanded formats—especially short-form videos—and began placing testimonials and behind-the-scenes content at the center of communication, continuously refining the strategy based on content performance.
Results
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+313% reach
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+1,051% profile visits
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+15% follower growth
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+23% interactions
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+21% follower growth
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+105% page visits
The Evoke Agency
The Evoke Agency is a marketing agency focused on social media, influencers, and public relations. Although it was already producing content, there was no clear strategy behind the posts, which mixed topics such as marketing tips and fashion without a consistent positioning direction. Based on audience behavior analysis, trends, and performance metrics, I identified an opportunity to focus communication on content that would reinforce the agency’s authority. From there, I began structuring and executing a monthly strategy for Instagram, LinkedIn, and TikTok, producing more than 22 pieces of content per month and guiding the content to establish the brand as a reference in the market.
Results
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Production of the agency’s top-performing content
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+27,086 video views
Tiktok
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+108% growth in views
+166% growth in new views
Advertising
Strategy
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Kashi GO
Project developed in the course Journalism 345: Principles and Practices of Strategic Communication for Kashi GO cereal, as part of a simulated project. Based on brand and category research, I identified a growing demand for healthy options suited to fast-paced routines. From this, I acted as Creative Director in developing the concept “With you for every moment,” wrote the creative plan, and extended the campaign consistently across print, digital, video, and out-of-home media, ensuring cohesion of the idea across all touchpoints.
Results
The campaign was selected as the winner of the final project presentation, evaluated by the professor and teaching assistants, and recognized for the strategic strength of the concept, the alignment between research and creative execution, and the consistency in adapting the core idea across multiple formats.
Bare Botanics
Project developed in the course Journalism 465: Social Media Marketing Communications, within an agency created for the class (SK7N Agency), for the brand Bare Botanics, presented to the client as a proposal. Based on audience and market research, I identified how the communication could better align with the brand’s values to build a stronger connection with its audience. From these insights, I led the visual direction and developed the content strategy for Instagram, including posts, stories, and paid media concepts. I structured a strategic plan with defined objectives, strategies, KPIs, and creative direction.
Brand
Strategy
The Evoke Agency
Creative organization and direction of The Evoke Agency Annual End-of-Year Event, bringing together all employees for strategic alignment, professional development, and strengthening of internal culture. The event needed to go beyond a traditional institutional format and reflect the brand’s positioning in practice. From this, I developed the creative concept “Cherry on Top,” translating the company’s values, positioning, and organizational culture into a tangible experience. I was responsible for creating the visual identity and the institutional narrative presented in over 30 slides, ensuring aesthetic and strategic consistency across all touchpoints. In addition to creative direction, I led the full execution of the project, ensuring alignment between concept, experience, and operational delivery.
Results
The event was successfully held with 58 participants within the planned budget, delivering a cohesive brand experience and strengthening the sense of belonging, strategic alignment, and professional development.
Xross Connect is a marketing boutique where I worked on developing brand identity for two tech startups. Based on brand research and audience analysis, I identified the need to build clear and consistent visual systems to better communicate each company’s positioning. From this, I created comprehensive identity guidelines, including color palettes, typography, and tone of voice. For one of the companies, I also developed the logo, translating its value proposition into a clear and recognizable visual expression. All design decisions were guided by a long-term brand-building approach, prioritizing consistency, differentiation, and an intuitive user experience.
Results
Implementation of brand guidelines across digital channels, ensuring visual consistency and aligned communication from the first points of contact with the audience. The new identity structure enabled greater clarity in positioning and more uniform communication.
