Beige torn paper with a brown grid pattern used as a textured background element beneath the Polaroid frame.

Horizontal piece of pink torn paper layered above the grid paper for contrast and added texture.

White Polaroid-style frame used as a border for the central image, creating a scrapbook aesthetic.

Strip of bright pink tape placed diagonally across the top of the Polaroid frame, mimicking a taped-on look.

Bare Botanics

As part of the course Journalism 465: Social Media Marketing Communications, I was grouped in a student-run agency, SK7N Agency, to develop a social media campaign for Bare Botanics, a natural skincare brand. I led the visual direction and casebook design, while also conducting audience and industry research that informed our content approach. Building on these insights, I created all Instagram materials, including posts, stories, and paid media concepts that highlighted the brand’s values and encouraged engagement. Through this project, I learned how to use audience insights to guide design decisions and create social content that feels cohesive and aligned with brand goals.

Type of Work: Social Media Campaign

Responsibilities: Visual Design, Audience Research, Industry Analysis, Content Strategy, Campaign Planning

Deliverables: Target Audience, Industry Research Report, Strategic Plan (SWOT, Objectives, Strategies, KPIs, The Big Idea), Content Strategy, Instagram Tactics (Platform Use, Posts, Paid Posts, Stories, Reel, Pinned Content)

Tools: Canva, Adobe Photoshop, Instagram Insights

Position: Content Strategist & Designer

Timeline: Spring 2025

Category: Skincare

Collage showcasing Bare Botanics’ Instagram feed and post designs, featuring skincare-themed graphics. The posts display cohesive branding with earthy tones and minimal typography.

Three smartphone mockups displaying Bare Botanics Instagram stories. The first shows skincare products in a shower with the text ‘What’s in my shower?’ The second features a candle and open book with the text ‘Feeling overwhelmed today? Let’s reset.’ The third shows a person mixing ingredients with the text ‘Ever wonder how your body scrub is made?’

Collage of Bare Botanics Instagram ads featuring skincare products. The visuals highlight minimalist packaging and natural ingredients, including a central phone mockup with body oil and scrub bottles, and two ad layouts emphasizing product benefits.