Kashi GO

This project was developed as part of the course Journalism 345: Principles and Practices of Strategic Communication, where I worked with a team in a simulated agency, Capital City Collective, to create an advertising campaign for Kashi GO, a high-protein, plant-based cereal brand. As Creative Director, I developed the campaign’s “Big Idea,” wrote the creative plan, and created all design executions across multiple platforms, while conducting brand and category research to guide our direction. This experience strengthened my ability to translate a single concept across formats, from print and digital to video and out-of-home, while keeping the message consistent and engaging.