Petopia

This project for Journalism 202: Mass Communication Practices involved creating a mock brand concept to improve the Madison community. My team developed Petopia, a multifunctional platform connecting pet owners with local services and pet-friendly businesses. I led the creation of the brand guidelines, defining the color palette, typography, and logo usage to establish a consistent visual system. My goal was to design an identity that reflected Petopia’s approachable, community-focused tone while ensuring usability across digital platforms. Through this process, I learned how to translate audience goals into clear brand visuals and maintain consistency across multiple applications.