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Beige torn paper with a brown grid pattern used as a textured background element beneath the Polaroid frame.
Horizontal piece of pink torn paper layered above the grid paper for contrast and added texture.
Mockup of a website and mobile layout for Xross Connect, showing a clean, modern design with a navy and white color palette. The laptop screen displays a web homepage, while a smartphone beside it shows the mobile version of the same site, representing responsive web design.
White Polaroid-style frame used as a border for the central image, creating a scrapbook aesthetic.
Strip of bright pink tape placed diagonally across the top of the Polaroid frame, mimicking a taped-on look.

Xross Connect

Through my internship with Xross Connect, I worked with two startups to build their visual identity and online presence. I developed brand guidelines for both, establishing color palettes, typography, and tone of voice. For one of the startups, I also designed and developed a responsive website and created a logo that reflected its positioning and audience. This experience allowed me to combine brand research, visual direction, and user-centered design to create cohesive and consistent brand systems. Each decision was driven by how visual choices could strengthen recognition and create a more intuitive experience for users.

Type of Work: Brand Strategy, Web Design

Responsibilities: Brand Research, Visual Direction, Web Design, Prototyping, Brand Development

Deliverables: Brand Guidelines (Color Palette, Typography, Tone of Voice), Logo Design, Responsive Website (Design and Development), Wireframes, Prototypes

Tools: Canva, Keynote, GoDaddy

Position: Marketing & Business Intern

Timeline: May - July 2024

Category: Technology

Two tilted digital mockups on a pink background displaying the branding for W4W.ai. The left image shows a white background with the W4W.ai logo featuring a green magnifying glass integrated into the letter W. The right image shows a dark blue brand manual cover with the same logo and repeating ‘W4W’ text pattern curving along the bottom edge.
Side-by-side comparison showing a logo redesign for Word4Word.ai. The left ‘Before’ version features a light blue background with a simple sans-serif logo and the tagline ‘Turning hours into minutes.’ The right ‘After’ version presents a darker blue design with a green magnifying glass icon integrated into the W, updated typography, and the new tagline ‘Turning days into minutes,’ reflecting a modernized and more professional brand identity.
Mockup of a responsive website design for Word4Word.ai displayed on a desktop computer and three vertical browser windows. The pages feature a clean blue and white layout with green accents, showcasing AI-powered document comparison software, pricing tiers, an FAQ section, and a company blog. The design emphasizes clarity, modern typography, and consistent branding across devices.
Thamyres Costa
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Contact: thamyresrcosta19@gmail.com
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